Name: Content Creation + Strategic Storytelling
Item: Content Creation + Strategic Storytelling
Author: lindsay

Hey, stranger!

Lindsay here—Toronto-based writer, editor, and storyteller. And honestly, I’ve got a problem with the way digital content is sometimes done.

? Lifeless blog posts stuffed to the gills with keywords? Ugh.

? Cut-and-paste Facebook ads telling me I, too, can make a gazillion dollars if I just sign up for some sales-pitch-disguised-as-a-free-webinar? No thanks.

? Jargon-riddled web copy that sounds like it was written by the vengeful ghost of a stuffy academic? The WORST.

? Scammy emails and pushy sales pages that are so clearly about making a quick buck and not at all about contributing real value? Hard pass.

The internet is a full-on battle royale of voices clamouring for your attention, and it can all get to be a bit much sometimes.

Which is why it’s love at first sight when I come across a brand that actually walks the talk—no gimmicks, no corporate-speak, just something real to say and a human voice to say it.

Those are my kind of people and I’m willing to bet (since you’re here and all) that you just might be one of them.

I’m a firm believer in the power of empathy-centred strategy wrapped in a really good story.

My mission as a creator and curator of content is to inject some authenticity back into the marketing equation. I’m waging war on content for content’s sake, bad writing, sales-y bullshit, brand-consumer disconnect, and all the other crap that can drag your business down into the black hole of online obscurity.

Your audience is human—I want to help you speak to them like one.

Ready to cut through the noise and start creating content that makes an impact? Let’s talk!

Teakie

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Content Creation + Strategic Storytelling

Content Creation + Strategic Storytelling

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